The research team at Explori compared responses of attendees from 12 trade and consumer shows with control groups who didn’t attend events. All respondents were asked about their behaviours on and offline: how often do they post, blog, make recommendations, give advice and much more, to identify behaviours that would make them highly influential. Researchers also compared external measures of influence such as Klout Score and number of followers between the event attendees and the control group.
