Event advocacy - The power to influence

Event advocacy - The power to influence

The research team at Explori compared responses of attendees from 12 trade and consumer shows with control groups who didn’t attend events. All respondents were asked about their behaviours on and offline: how often do they post, blog, make recommendations, give advice and much more, to identify behaviours that would make them highly influential. Researchers also compared external measures of influence such as Klout Score and number of followers between the event attendees and the control group.

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Full advocacy research report

The Power of Live Events

The Power of Live Events

The Power of Live research project was commissioned by AEO’s FaceTime initiative which shows by making the decision to exhibit you'll be making a sound investment. 

This research will give you the top stats on the real power of live!

The Power of Live Events

Profiler: The B2B Exhibition Visitor

Profiler: The B2B Exhibition Visitor

Research suggests that one of the most valued aspects of an exhibition to exhibitors is the quality of delegates that walk through the door. Makes sense, right?

In association with N200, we carried out a study that analysed the profiles of more than 250,000 attendees of B2B exhibitions in the UK across thirty shows during 2012 and 2013. The results will surprise and impress you...

Enough of the small talk - here are the summary findings in a handy infographic.

The B2B Exhibition Visitor