Human connection is what makes live events so powerful. That’s why social media marketing should be at the heart of every integrated marketing strategy, and why it has particular relevance to live events.

Social media and live events are both about the engagement between customers and brands, building relationships, earning trust, developing influence and managing reputation. They’re both fuelled by interaction and conversation.

Our new Social Media Guide will show you how your business can use social media marketing to achieve greater success at live events and build a more competitive brand.

Czech Republic-based Robe Lighting really enjoys shining the spotlight on its range of products at an exhibition or live event.

Having many distributors that use its product range, Robe even sends its team along to exhibitions to support them while they exhibit – that’s how much Robe likes live marketing!

For over 103 years the Ideal Home Show has been bringing ideas and inspiration to generations of British home owners and the show is back in 2012 at Earls Court London, with more features, more expert advice and more fun for all the family.

Whether you are looking for inspiration for a home project, redecoration solutions or just a fantastic day out the Ideal Home Show 2012 sponsored by Everest, 16 March – 1 April, Earls Court London, has everything you need for you and your home.