Everyone is talking about data.
A lot of people are talking about big data, a few are talking about clever data but we decided to concentrate on the human side of data.
It kinda made sense given the social nature of face-to-face marketing.
We decided to take a look at the profile of the average visitor to UK B2B exhibitions.
We hired the number crunchers at N200 to cast their eyes over vast spreadsheets of data sets and they analysed the profiles of more than 250,000 attendees of B2B exhibitions in the UK across thirty shows during 2012 and 2013.
We had a hunch about the typical B2B exhibition visitor. We thought that they might be ambitious, influential, high worth professionals who do big business.
Enough of the small talk - here are the summary findings in a handy infographic.
The headline findings included:
For full statistics and the indepth analysis all you need to do is download the full research findings.
*ONS UK Business: Activity, Size and Location 2012
![]() |
Share