| Return to graphical view |
FaceTime Partner
| ASP Multimedia | ASP is a website development company providing a powerful but easy to use CMS solely for the event industry. Offering interactive exhibitor and visitor zones, email marketing and much more. Read more... |
Video ContentOn exhibition stands, tech should not just be about 90 inch screens and touch pads! Instead, try to create an wider impact on the visitor experience.
Video content provides a visually stunning addition to the stand, helps grab attention and allows a bit of interactivity with that potential customer. Ultimately, the marketing media has to be correctly designed AND displayed in order to achieve maximum impact.
Alastair Reece, head of DBpixelhouse, a division of the award-winning DB Systems says, "well-designed marketing media can give exhibitors that all important edge over competitors, as the quality and message within the content will stay with the audience long after the event."
For on-stand video content to really sparkle it must be:
• Clear and concise
• Stylish and professional
• Well paced
• Memorable
• Relevant!
• Immediately accessible
• Complementary to its environment and display method (ambient lighting and audio, as well as working to weaknesses or benefits of the display system being used)
If you are displaying complex video, animation or things like 2D and 3D graphics, make sure you've got high spec screens to show it on. Conversely, if your marketing media only requires a standard screen then use a standard screen. There's no need to blow your budget on an expensive high-end display system that you don't need!
Be mindful that in order to get the most out of your technology, it must be linked to the reasons why you're exhibiting in the first place! Get this right and you'll have a stand to remember!
view all expert advice articles
| Delicious | Stumbleupon | Digg | print this page | email this page |