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ASP Multimedia ASP is a website development company providing a powerful but easy to use CMS solely for the event industry. Offering interactive exhibitor and visitor zones, email marketing and much more.  Read more...

'How Live Works' - all our findings in a ready to use PowerPoint presentation

FaceTime decided they wanted to discover more about the impact of live events than a traditional approach to event research would show.

• There’s much anecdotal evidence that such a multisensory experience could lead to a much richer engagement and appreciation of exhibitors’ brands.

• The Cog methodology was designed to put numbers to this ‘hunch’, so that marketing and communications planners could properly evaluate live events on an objective basis alongside the myriad of contemporary media opportunities.

Click here to download the pdf.
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