To launch the new body representing the events industry, FaceTime commissioned Cog Research to conduct a fascinating piece of research to show how the conscious and sub-conscious mind are influenced by face-to-face communication at events.

The results are extremely positive towards events as a medium and shows how visitors' positive perceptions to brands increase after attending an event. All is revealed in the links below. Feel free to use it in presentations to budget holders and share it amongst colleagues!

The survey of 1160 visitors to four live events (two trade and two consumer) interviewed people pre and post attendance of a show, show how attending a live event is a great way to ensure a better return on investment for your business and a positive reaction to your brand! I think you’ll agree that it really does prove the ‘overriding truth’ that live events are one of the most effective marketing tools in the mix and that despite technological advances, face-to-face marketing remains one of the best ways to increase sales for your business.

'How Live Works' - top line results in a snappy one-pager

'How Live Works' - how we did it!

'How Live Works' - all our findings in a ready to use PowerPoint presentation