Human connection is what makes live events so powerful. That’s why social media marketing should be at the heart of every integrated marketing strategy, and why it has particular relevance to live events.

Social media and live events are both about the engagement between customers and brands, building relationships, earning trust, developing influence and managing reputation. They’re both fuelled by interaction and conversation.

Our new Social Media Guide will show you how your business can use social media marketing to achieve greater success at live events and build a more competitive brand.

Czech Republic-based Robe Lighting really enjoys shining the spotlight on its range of products at an exhibition or live event.

Having many distributors that use its product range, Robe even sends its team along to exhibitions to support them while they exhibit – that’s how much Robe likes live marketing!

The London Bike Show is one of the largest and most exciting cycling events within the UK. Whether you're looking to buy your first bike, treat yourself to some new gear or want to check out the latest bike designs, The London Bike Show has it all.

The London Bike Show returns to Excel from 12 – 15 January with a jam packed schedule of things to do, see, touch, and buy all under one roof.